Exciting news! You know the CDC’s Tips from Former Smoker’s campaign? Well, in honor of pride month (whooooo!), the CDC has come out with a very cool graphic specifically targeted to the LGBT community:
When the CDC first reported out to the tobacco disparity networks (we are one of these!) on their historic $40M tobacco control ad campaign, they didn’t mention anything about tailored media. As most of you know, LGBT smoking rates are through the roof, and most disparity populations also have disproportionate rates around tobacco: For example, Black/African-Americans have higher mortality rates, Asians are more likely to smoke the more acculturated to U.S. they get, Latinos have access to care problems that magnify the impact, and on, and on. The idea that the CDC wouldn’t use tailored ads in their never-before, humongous ad campaign was baffling… tailored marketing is how the tobacco industry built these disparities in the first place.
We urged them to include tailored media for all, including LGBT (We also urged them to buy ads in the LGBT blogs, which we hope might still roll out more in year 2).
Well, we’re happy to say not only have they done a few buys in LGBT media, but they’ve also rolled out this fabulous social media tailored ad! You can also check it out on the CDC tobacco free facebook page and on twitter at @CDCTobaccoFree!
Great job CDC :)
For more information and stats on smoking in the LGBT community, click HERE.